British food store first in the world to eliminate plastic.

The frozen food store ‘Iceland’ has announced that it will be completely plastic-free by 2023.

The move has come after mounting pressure from the public and the government for stores to change their ways.



The government are currently debating whether a tax should be brought in on ‘single-use plastics’.

A lot of the food that we buy comes wrapped in plastic, and much of it is needless. More recently supermarkets have come under fire for wrapping fruits and vegetables in plastics.

Frozen foods specialists ‘Iceland’ are the first store in the world to pledge a plastic-free date.

A lot of the food Iceland sells currently uses plastic trays, which the company say will be replaced by biodegradable paper and cardboard.



The chain is one of the biggest in the U.K, with over 800 stores. The move to eliminate plastic completely will no doubt cause a significant change in the amount of plastic used.

Iceland have already made one step in the right direction, as they have eliminated plastic straws from their stores. Plastic straws are thought to be one of the worst offenders in terms of single-use plastics, and only a very small portion of them ever make it to the recycling plant.

Richard Walker, managing director for Iceland said:

“The world has woken up to the scourge of plastics,”

“A truckload is entering our oceans every minute causing untold damage to our marine environment and ultimately humanity – since we all depend on the oceans for our survival.”

“The onus is on retailers, as leading contributors to plastic packaging pollution and waste, to take a stand and deliver meaningful change.”

In such a short space of time, plastics have decimated many natural habitats. The oceans are now teeming with plastic waste, all from the last 50 years.

At first, supermarkets and retailers faced the blame, but now the governments have stepped in and admitted their part of the responsibility.

New laws are now being discussed in order for plastic pollution to be heavily minimized. The U.K Prime Minister announced their goal of eliminating “all avoidable plastic waste” in the next 25 years.

Plastic has been used for years because it is cheap and easy to make. But little did the retailers know just how much of a problem it was going to create.

Despite ongoing efforts to urge people to recycle their plastics, much of it has fallen on deaf ears. Even the small amount of plastics that do get recycled can only be recycled 7 times before they have to be resigned to the landfill.